Alessandro ACQUISTI

CMU Carnegie Mellon University - Pittsburgh, Pennsylvanie

Keynote 2

Who Benefits from the Data Economy? 

(July 4, 1:00 PM - 2:00 PM)


Alessandro Acquisti is the Trustees Professor of Information Technology and Public Policy at the Heinz College, Carnegie Mellon University. He is an Andrew Carnegie Fellow (inaugural class), the director of the PeeX (Privacy Economics Experiments) lab at CMU, a member of the steering committee of CMU’s Center for Behavioral and Decision Research (CBDR), and the Faculty Chair of the Heinz College’s Master of Science in Information Security Policy & Management (MISPM) program. He is the current Chair of CMU Institutional Review Board (IRB). Previously, for four years he was the Faculty Director of the CMU Digital Transformation and Innovation Center sponsored by PwC (where he managed a multi-million dollar budget to fund CMU research in areas including analytics, security, and public policy), and the PwC William W. Cooper Professor of Risk and Regulatory Innovation. Alessandro has been a member of the Board of Regents of the U.S. National Library of Medicine (NLM), and a member of the U.S. National Academies' Committee on public response to alerts and warnings using social media.


In the public debate around privacy and the data economy, several claims have been made concerning the benefits that multiple stakeholders may accrue from the collection and analysis of consumer data. How many of those claims are empirically validated by independent research? I will review prior work and present a series of ongoing studies that aim at understanding and estimating how the economic value extracted from consumer data is being allocated to different stakeholders, and the way privacy protection may influence those allocations.